I helped build Lemonaide from the ground up, including designing the logo and business materials. The work I am most proud of at Lemonaide are the nine branded content films done for the Pedigree Annual Adoption Drive. The films were originally created only for their Annual Awards Banquet and the web. However, the client liked one of the pieces so much they had it cut into a :60 commercial to lead off the Westminster Dog Show broadcast, their biggest media property.