INNOCEAN Worldwide Americas

In 2009, as World Marketing Group became INNOCEAN Worldwide Americas, I was employee # 2 for the advertising practice. In less than six weeks, we put together a team of about 20 people and took the hand-off of the Hyundai account from Goodby Silverstein and Partners. Since then the advertising portion of IWA has grown to over 200 employees.


Leadership Contributions:

  • Built creative and creative service departments
  • Led building of in-house broadcast, print and digital studio
  • Reinvented real people testimonials with 18 camera live events
  • Pioneered the use of YouTube talent for a holiday promotion yielding over 1,000,000 web hits
  • Launched the successful 2011 Hyundai NCAA Football promotion including digital, in stadium, on site activation, radio, magazine and TV
  • Re-launched the 2012 NCAA Football promotion as user generated content with over 6,000 fan submissions on Facebook
  • Served as director on 15 commercials and videos
  • Founding member of agency’s Executive Committee
  • Won Hyundai Dealer Advertising Association accounts: Central Region (35 million), California Region (20 million), Eastern Region (75 million), South Central Region (14 million)
  • Judged New York Festivals for branded content
  • Judged AdStars competition for PSAs