Daimler Chrysler (as it was known then) created the “California Initiative” to protect the lucrative west coast Dodge, Chrysler and Jeep business. I was asked to build a creative department as well as a creative services department to integrate into the existing account service field operation.


Leadership Contributions:

  • Built and led creative department

  • Built and led creative service department and processes, including broadcast

  • Directed over a dozen commercials

  • Led the award winning House of Blues promotion for Chrysler
  • Worked on the launch of the Chrysler Crossfire
  • Worked on the launch of the Dodge Caliber
  • Instituted the successful practice of adding 100 showing outdoor media buys to all model launches