IMPACT PORTER NOVELLI – Dubai UAE

When your Managing Director has two jobs, suddenly you have two jobs. When your MD is responsible for unpaid and paid media, you are responsible for unpaid and paid media. While my original assignment in Dubai was with BBDO, I really enjoyed working on PR projects again as well. It is fun to address business problems by creating newsworthy solutions. Of course, because of my traditional ad training we always collect assets at these events that can later become paid media messages

 

Leadership Contributions:

  • Instituted adding sharable image capturing by participants to PR stunts
  • Instituted capturing materials for paid media campaigns during PR stunts
  • Helped expand PR assignments to multi-media campaigns
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