After the Acura win, the agency staffed up for automotive but had an almost 100% turn over in about 6 months. When I arrived the brand work was being accommodated, but the regional work and client seemed neglected. So, with one outside hire and a few recruits from the existing staff, I made my own creative group (before that, all creative people reported directly to the ECD/partner).
- Developed junior staff that previously had little broadcast experience
- Consolidated regional ad package with the running footage package to attract better production companies
- Won a Belding Bowl with regional work